Lurebait is a true fishing first, making predator and trout fishing both simpler and more effective. Lurebait can be hooked directly, but unlike paste-baits, these soft food baits stay hooked. Better still Lurebait, can be shaped to make fish or worms with a powerful Sensate™ taste trail, or to add visual and taste attraction to manufactured lures.

• New Lurebait: moldable, floating trout bait with biodegradable glitter
• Hook direct: unlike paste bait, hooks & stays hooked
• Unique flexible formula: mold to imitate prey fish or worms
• Quick release attractants: Sensate™ fish accelerant
• Trigger instant response: through sight & scent
• Great value: approx 90, 9mm soft hookable baits per pot

https://m.facebook.com/fjukabait/videos/big-trout-on-new-lure-bait/3348022265425220/